Cricket spans established Test nations, Associate Members, emerging markets, schools, digital platforms, and large international tournaments. The figures below cover ICC education and participation activity, audience measures from major events, fan engagement, and playing days reported for the 2024–25 period. Dates, geographies, and measurement types are kept explicit because attendance, viewers, viewing time, users, and playing days describe different parts of the sport.
Contents
- Global development and participation
- Tournament audiences and attendance
- Digital reach and fan engagement
- Women and girls in cricket
- International playing days by team
- Associate-member T20I activity
Global development and participation
The ICC training and education data set covers 110 ICC Member Nations. It also records participants from 69 non-ICC countries, showing that the education network extends beyond the formal ICC membership. These figures come from the ICC education programme release (2026), whose reported period is the past five years for the platform-level totals.
The platform had over 63,000 registered users and more than 43,000 course completions across 14 languages over those five years. A completion is not the same measure as a registered user, so the two totals should be read as separate indicators of reach and activity. The same ICC education programme release (2026) states that 109 of the 110 ICC Members had completed at least one ICC-certified course.
Certification activity was especially substantial in 2024. The programme recorded 12,769 certifications in that calendar year. The ICC education programme release (2026) says those certifications represented 42% of all completions to date. The percentage is a reported share, not an invitation to infer a larger total from rounded wording such as “more than 43,000.”
The criiio Cricket Programme adds a school and facilitator dimension. It had trained more than 2,200 teachers and facilitators from over 1,400 schools and had engaged more than 80,000 participants globally, according to the ICC education programme release (2026). The source does not specify that these three measures cover identical people or the same exact time window, so they are best treated as separate programme indicators.
Funding and longer-term targets also appear in the ICC’s development figures. In 2025, 21 ICC Members secured funding through their National Olympic Committees. The ICC aims for a minimum 25% female participation across all pathways by 2028. The latter is a target, not a measured participation result.
Tournament audiences and attendance
The ICC Men’s T20 World Cup 2024 produced several distinct audience measures. Its final set a global streaming record with 72 million concurrent viewers, while the tournament drew 1.3 million fans in venues. It also reached 2.4 million emerging market fans. These figures are from ICC update edition 10 (2026), and each measures a different form of reach: simultaneous streaming, physical attendance, and an emerging-market audience.
The ICC Women’s Cricket World Cup 2025 delivered 1.5 billion global viewing hours. ICC update edition 10 (2026) reports that this was three times the previous edition. Viewing hours measure accumulated consumption rather than unique people, so they should not be compared directly with a concurrent-viewer figure.
The men’s 2023 50-over World Cup provides a longer attendance comparison. The ICC Men’s Cricket World Cup 2023 attracted over 1.25 million spectators. The ICC attendance release says this eclipsed the 2015 tournament’s 1,016,420 spectators, while the 2019 Men’s Cricket World Cup drew 752,000 fans.
| Men’s Cricket World Cup edition | Reported attendance measure |
|---|---|
| 2015 | 1,016,420 spectators |
| 2019 | 752,000 fans |
| 2023 | Over 1.25 million spectators |
The 2023 tournament ran from 5 October to 19 November 2023. Its opening match was England versus New Zealand, and the final was staged at Narendra Modi Stadium in Ahmedabad, according to the ICC attendance release. The same release reports that in-venue attendances were up by 190,000 versus 2019. Because the 2023 headline is reported as “over 1.25 million,” it should not be treated as an exact attendance total.
Digital reach and fan engagement
The early audience results from the first 18 matches of the 2023 Men’s Cricket World Cup were already large. The ICC records tumble release (2023) reports 123.8 billion viewing minutes on linear TV and 364.2 million viewers to date. The viewing-minute total was up 43% versus the 2019 edition. These are cumulative or comparative broadcast measures, not a unique global audience count.
Streaming also produced a sharp peak during a specific match. Disney+ Hotstar reached peak concurrency of 43 million during India versus New Zealand, according to the ICC records tumble release (2023). Separately, the ICC World Cup 2023 broadcast and digital records release says the full tournament surpassed 1 trillion total viewing minutes on broadcast.
The same broadcast and digital records release reports 237.12 billion viewing minutes of live content in Pakistan during the 2023 Men’s Cricket World Cup. It also records a rise in the female viewership share from 32% in 2011 to 34% in 2023. Those percentages describe share of viewership, not the absolute number of women viewers.
The ICC’s 2023–24 annual report records 16.9 billion ICC event video views on ICC platforms. It also lists 1.23 million social media interactions for the ICC Men’s Cricket World Cup 2023 and describes that event as the largest ever ICC World Cup. “Video views,” “social media interactions,” and “viewing minutes” are platform or consumption metrics with different definitions.
The 2024 T20 World Cup generated additional fan-facing activity. There were nine live fan park sites in five countries, covering 22 matches. New York City’s Oculus World Trade Center fan park showed 18 matches across 10 different dates. These figures come from the ICC fan parks release (2024).
The tournament was played across seven venues in the USA and West Indies. The ICC Immersive app used 2.2 million data points collected for every T20 game, according to the ICC Immersive app release (2024). That is a data-collection figure, not a user or audience total.
Cricket’s United States audience
The USA-specific measures around the ICC Men’s T20 World Cup 2024 show how one tournament performed in a developing market. The ICC report titled “ICC Men’s T20 World Cup draws unprecedented interest for cricket in the United States” records 190,000 fans attending matches in the USA.
USA-based users visiting the ICC website and app reached 7 million, up 370% from the 2022 edition. Of those USA-based users, 52% were new fans coming to ICC platforms. The same source reports that the ICC’s social fan zones on Roblox were joined more than 10 million times by young fans in the USA.
The 7 million figure concerns USA-based website and app users, while the 10 million Roblox figure counts fan-zone joins. Neither should be interpreted as a count of unique people across all channels. The 52% new-fan share is specifically attached to the USA-based users described in the report.
Women and girls in cricket
The available figures show women and girls in both participation targets and measured audiences. The ICC’s development target is a minimum 25% female participation across all pathways by 2028. In grassroots activity, ICC update edition 10 (2026) reports that participation jumped 25% and that 42% of new participants were women and girls.
The grassroots figures describe a change and a composition share, not a stated participant total. The source does not provide a baseline number for the 25% jump, so no absolute increase can be calculated from it.
Audience data also includes a historical comparison. The ICC World Cup 2023 broadcast and digital records release reports that the female viewership share rose from 32% in 2011 to 34% in 2023. The ICC update edition 10 (2026) reports 1.5 billion global viewing hours for the ICC Women’s Cricket World Cup 2025, three times the previous edition. Together, these figures point to different dimensions of visibility: audience share for a men’s World Cup broadcast record and accumulated viewing time for a women’s World Cup.
International playing days by team
The ICC annual report 2024–25 lists playing days across Tests, ODIs, and T20Is for several full-member teams. England recorded the highest figure in this supplied group with 83 playing days, followed by India with 79 and Pakistan with 72. The figures are playing days, not match counts, because one match can span multiple days and the source groups formats together for these entries.
| Team | Playing days across listed formats |
|---|---|
| England | 83 |
| India | 79 |
| Pakistan | 72 |
| West Indies | 67 |
| South Africa | 66 |
| Sri Lanka | 66 |
| New Zealand | 62 |
| Zimbabwe | 57 |
| Bangladesh | 42 |
| Australia | 28 |
The ICC annual report 2024–25 records 67 playing days for the West Indies, 66 each for South Africa and Sri Lanka, 62 for New Zealand, 57 for Zimbabwe, and 42 for Bangladesh. Australia is listed with 28 playing days across Tests, ODIs, and T20Is. These values are not a ranking of team quality; they describe the number of reported playing days in the covered annual-report period.
The report also lists teams with playing days across ODIs and T20Is. The USA recorded 46, Oman 38, Canada 35, the UAE 32, Namibia 27, the Netherlands 26, and Nepal 21. Scotland recorded 20 playing days. The same report lists Afghanistan with 33 playing days across Tests, ODIs, and T20Is, and Ireland with 26 across those three formats.
Associate-member T20I activity
The ICC annual report 2024–25 separately lists T20I totals for Associate Members. Bahrain is listed with 27 T20Is, Malaysia with 21, Canada with 20, and Kenya with 16. Jersey recorded 9 T20Is, Italy 5, Germany 4.
| Associate Member | T20Is listed |
|---|---|
| Bahrain | 27 |
| Malaysia | 21 |
| Canada | 20 |
| Kenya | 16 |
| Jersey | 9 |
| Italy | 5 |
| Germany | 4 |
Canada appears in both annual-report tables: 35 playing days across ODIs and T20Is, and 20 T20Is in the Associate-member T20I table. These are not duplicate claims because they measure different things. The first is a playing-day total across two formats; the second is a listed number of T20I matches or fixtures in the Associate-member table.
ICC update edition 10 (2026) also reports 700 bilateral T20Is among Associate Members outside ICC events in 2025. That figure describes the wider Associate-member schedule in a calendar year, while the team-level entries above come from the ICC annual report 2024–25. The time periods and measurement bases should therefore remain separate when using these cricket sport statistics.